Gleb Kuznetsov
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Gleb Kuznetsov

Chief Design Officer, Brain.AI · Founder, Milkinside

Technology should be a natural extension of your mind.

The shiftAbout Gleb

Now

Chief Design Officer at Brain.AI. He leads the design of Natural OS, an AI-driven operating system that understands intent and builds the interface for each moment.

Before

Design languages for Huawei, Xiaomi and OPPO. Products for Apple, Google, Spotify, Mercedes-Benz and Honda. Interfaces since 2000, generative interfaces since 2016.

Fields
  • Consumer product design
  • Operating system design
  • Intelligence as interface
  • AI products
  • Voice design
  • Automotive HMI
  • XR and AR glasses
  • Art
Natural OS · Brain.AI · launched with SoftBank, 2026The work behind it

Natural OS: you say what you want, it understands, and the interface appears for that moment, then steps aside. Launched with SoftBank in 2026 and sold in more than 5,000 stores across Japan.

Selected workConcepts and R&D from past yearsAll work
Natural Phone AI Home Screen
Natural Phone AI Home ScreenOperating systems
Xiaomi HyperOS OOBE design
Xiaomi HyperOS OOBE designOperating systems
Automotive cluster design
Automotive cluster designCars & devices
X-Ray textured XR glasses
X-Ray textured XR glassesCars & devices
Soft AI sphere
Soft AI sphereAI & voice
AI Phone OS thinking mode
AI Phone OS thinking modeOperating systems
ClientsHover a brand to see the work
  • AppleVoice visual design
  • GoogleGoogle · Phone lock screen
  • OpenAIColorful AI sphere
  • Mercedes-BenzMercedes-AMG · Cluster
  • SamsungSamsung · Flower
  • SpotifySpotify · Platform
  • AmazonAmazon · Device
  • HuaweiHuawei · HarmonyOS NEXT
  • XiaomiXiaomi · HyperOS
  • OPPOOPPO · ColorOS watch face
  • HondaHonda · Self-driving AR
  • NetflixNetflix · Box art motion
  • XTwitter · Highlights
  • AirbusAirbus · Tripset
  • Aston MartinAston Martin · Natural OS
  • MitsubishiMitsubishi · AR experience
  • LGLG · W7 OLED
  • VisaVisa
  • PwCPwC
  • United AirlinesUnited · Booking
  • Scandinavian AirlinesSAS · App
  • LyftLyft · Website
  • NokiaNokia
  • RippleRipple · RippleNet
  • MapboxMapbox · Navigation
  • VAST DataVAST Data · Globe
  • VITUREVITURE · XR glasses
  • Brain.AIBrain.AI · Natural OS
  • CortiCorti · Brand
  • STAR LabsSamsung STAR Labs
  • PomoPomo · Brand
  • Vonder.aiVonder
RecognitionNine awards for personal work, 2019 to 2024All awards
4

Red Dot Design Award

Brands & Communication Design, 2019 to 2023
3

iF Design Award

Including iF Gold, 2019 to 2024
2

The Webby Awards

Apps and software, 2022 and 2023
PressAll press

“Design is not decoration. It is the moral and emotional layer between humans and machines.”

Wired · Why design, not scale, will decide the future of AI · 2025

“We did not become designers to ship the average. AI can generate the average faster than any human.”

Business Insider · Gleb Kuznetsov addresses the future of design and AI at Digital Design Days' tenth anniversary · June 2026

“Regardless of how advanced the AI is, my main interest will always be how people are going to use it to benefit their lives.”

USA Today · Gleb Kuznetsov: a humane approach to AI · August 2023
On stageAll events
25 Sep 2026

The Last Screen

DDX Miami, Innovation & UX Conference, Miami
Closing keynote
17 Sep 2026

DDX San Diego

San Diego
Keynote speaker
9 May 2026

DDX Munich

Munich
Keynote speaker
7 to 9 May 2026

Judgment & Taste in the AI Era

Digital Design Days, tenth anniversary, Milan
Keynote speaker
FollowNew thinking and updates appear here first
LinkedInImportant thoughts and updates, first
XShort notes on AI and interfaces, as they happen
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